SEO Tips

Looking to find some quick and fast SEO tips on what’s right or wrong within the search engine optimisation field in 2013? You’ve come to the right place.

In this post, I’ll list 30 SEO tips you should bare in mind when optimising and marketing your website towards search engine optimisation success.

1. Keyword In Domain Name: If possible, include your primary keyword in your domain name. While not entirely necessary this will help improve website relevancy.

2. Hyphens in Domain Name: Pick a domain name without the need to include a hyphen (-). Users typically aren’t use to seeing hyphens used in domains names.

3. Length of Domain Name: Select a domain name which is typically no more than 3 words and which doesn’t contain excessive characters. Long URLs commonly do more harm than good, as longer URLs may discourage users from typing them.

4. Location of Server: For best performance and loading times for your visitors, find out where the large majority of your traffic will be coming from and have a server located near the location. Eg. Australian traffic = Australian based hosting server.

5. Use a CDN: With page loading times playing a more significant role in SEO, a CDN should be a high priority especially if your website is receiving high amounts of daily traffic. Sign up to a free or paid CDN and harness the power of cloud technology to start serving your content at an even faster rate.

6. SEO-Friendly CMS: Do your research or consult with an SEO professional about which content management systems would be best for SEO. Use of a poor CMS will affect and limit your SEO efforts.

6. Content is King: Don’t let anyone tell you otherwise. Without high quality, well-written content your website is always going to lack that extra punch needed to dominate the search engine listings. Keep in mind to optimise your content for relevant keywords and to always write for the user – not purely for search engines.

7. Create Fresh Content: Certain search queries prioritise newly published content when determining their ranking value. Keep consistently writing fresh new content to keep both search engines and users interested in your website.

8. Create Evergreen Content: Create content that doesn’t have an expiry date. Content such as how-to’s, guides and tutorials will always remain relevant and timeless. This is a great way of cementing organic traffic and also acts a great way to position your website as an expert.

9. Create Thick Informational Content: Google loves web pages with thick, well-written content. Write lengthy detailed blog posts and make sure to include as much relevant information as possible to increases your chances at earning quality links, social shares and higher rankings. Typically, I’d recommend writing over 700 words per article or page.

10. Watch Your Keyword Density: Aim to achieve anywhere from a 1%-3% keyword density when writing a web copy or article.

11. Keywords in Title Tags: Have your primary keyword at the beginning of your title tag as search engines prioritise words which are located at the front. Follow up with your secondary keyword to maximise the tag space.

12. Keyword in Meta Description: Have your primary keyword situated in your meta description. This will improve your website relevancy when users are searching for your website on the SERPs. For maximum effectiveness, also include a call-to-action keyword towards the end of the description.

13. Optimise ALT Attributes: Get optimising your image’s ALT attributes to give search engines a better understanding of your image content.

14. Optimise Image File Names: Before uploading your images, make sure they’re titled descriptively with the use of appropriate keywords. Optimised file names can play a huge role in ranking competitively within Google’s image search.

15. Internal Link: Internal link your web pages to assist in the flow of PageRank and authority. Internal linking will also improve user-experience by helping users find related content with minimal ease.

15. Incorporate Breadcrumb Trails: Breadcrumb trails are navigation tools that help users understand the hierarchy of the current page they’re on. Breadcrumbs also help with internal linking and provide keyword relevancy with their exact match anchor texts.

16. Canonicalisation: Make sure your website isn’t been split into 2 separate URLs, Eg. and This is very common with old HTML website. Implement a 301 redirect to direct link juice to one destination instead of two.

17. SEO-friendly URLs: Make sure to include keywords in your URLs as this helps improves relevancy to the search engines. Instead of a, optimise your URL format to look like:

18. Underscores in URLs: Do not include underscores (_) in your URLs as search engines don’t see underscores as separators. Instead use hyphens (-) to separate the words in your URLs. Matt Cutts, head of Google’s webspam team explains the differences in this WebMasterHelp video.

19. Generate a Sitemap.xml: Sitemaps are created to give search engines a better idea of your website’s architecture. This is done to improve crawling efficiency. Have all your websites registered through Google’s Webmaster Tools. Once done, make sure your sitemap.xml is submitted.

20. Generate a Video Sitemap: Video sitemaps help search engines better understand and index the video content your website.

21. Generate an Image Sitemap: Much like the previous two mentioned, image sitemaps help search engines to better understand and index the images on your website.

22. Maximum Links Per Page: Avoid having over 100 links per page as Google might deem the web page to be related to spam.

23. PageRank Isn’t Everything: Whilst PageRank is certainly an important part of SEO, it isn’t everything. Don’t be obsessed with PageRank. Instead, shift your efforts into writing more content and earning more links. If you do this effectively, PageRank will come naturally.

24. Effective Link Building: To gain Google’s trust, you’ll only want to be associating your website with other highly credible sources on the web. Build links from relevant, high quality sources. Where appropriate, make sure to include your keyword or key phrase as the anchor text.

25. Diversified Link Building: Don’t build too much links from one source. Keep your link profile diverse and always aim to attract links from as many sources as possible. Take advantage of social shares, social bookmarks, local directories, article directories and press releases.

26. Take Advantage of Google Authorship: Connect your Google+ profile to your website or blog to display Google’s Authorship snippet. Rumours and speculation have been floating around stating that Google is soon to be taking authorship as a ranking signal within their algorithm. Patents by Google such as “Author Signiture Values” have also been filed to reinforce this claim.

27. Add a Robots.txt: By adding a robots.txt to your root directory, you may signify to search engines to not index certain web pages on your website.

28. Silo Structure: Structure your website into categorized silos. Separate each section of your website into key categories and organise them into a hierarchical linking structure. Doing so improves link juice flow and increases search engine spider crawling efficiency. Bruce Clay demonstrates and explains exactly how to create an effectively silo’ing structure.

29. Social Sharing Buttons: Implement social buttons on each of your webpages to encourage users to share your content. Results of social mentions will add to a healthy boost in rankings, increased brand mentions and audience engagement.

30. Local Citations: Have your website submitted to as many high-quality business directories as possible. Local citations are strong ranking signals and is effectively becoming more important in the Google ranking algorithm.

Daniel Law

Daniel Law is the Manager Director at Big Vision Marketing, an SEO agency based in Sydney. With over 10 years experience in digital marketing, Daniel has grown a burning passion to helping his clients achieve their business goals via leveraging innovative digital strategies. Follow Daniel on social media at @daniellawsydney, +DanielLaw and Facebook.

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