Let’s imagine for a second that you’re trying to sell a house. The property presents itself with an amazing front lawn and a stunning water feature. Amazing right?
Wrong. Let’s take a moment to look inside. Upon entering the house, we notice that the interior is a total mess. The walls are run-down, the staircase is in need of major repairs and the ceiling feels like it’s about to come down at any second. Not only will buyers leave, it also means you won’t be able to land a sale.
This idea works similar to the SEO foundation of a website. The idea is that while a website may look visually appealing, without properly optimising all technical SEO aspects of the site, it simply isn’t going to be found or rank well on major search engines.
What does this mean for your business? It means no online sales.