Search Engine Optimisation (SEO) is the process of improving and promoting a website to increase its visibility within search engine result pages.
The primary focus of SEO is to attract organic, or “natural” traffic. Driving organic traffic can be done by optimising a web page to showcase a high level of content relevancy to web crawlers (search engine robots).
There are many aspects to improving content relevancy. This could range from the content on your page, to the way others link to you.
Does my business need SEO?
In short, the answer is yes. SEO can dramatically improve the presence of your website while capturing the best ROI compared to most other digital marketing strategies.
Whether you are a local business looking for an extra stream of enquiries, or a medium sized blog seeking to drive more organic traffic, SEO will always prove to be a beneficial long-term strategy.
The benefits of SEO are highly rewarding, and by ignoring this vital marketing channel, you are going to miss out on a consistent stream of free quality online leads.
Why does my website require SEO?
A website attracts visitors through many different channels. This includes SEO, Pay Per Click, referrals, direct, social and more. SEO leads are different, as they are generated straight through free online search channels. The main advantage being that SEO traffic can be perceived as free traffic.
How is SEO done?
There are many SEO techniques and practices used to make a website as search engine-friendly as possible. SEO processes range from the simplest tasks to highly advanced and sophisticated practices and strategy. In some cases, especially if you working on large websites, you will need to collaborate with web developers and designers in order to ensure implementation is completed as smooth as possible.
Basic SEO concepts include keyword research, website architecture optimisation, content optimisation, metadata optimisation, website loading speed, link building, backlink audits, competitor analysis and more.
In both theory and practice, search engines prioritise some SEO factors over others when determining how to best rank a web page. The most important factors consist of website UX, backlinks and content.
Example: When trying to get a web page ranked. Having a decent amount of high-quality inbound links would have priority over fast page loading speed. This isn’t to say page speed doesn’t matter. However, search engines do consider some ranking factors to be of higher importance than others.
Can I do SEO myself?
The SEO industry is ever-changing and complicated, but in short, yes anyone can learn the basics of SEO.
Articles outlining optimisation tips, guides and courses are found all across the web and in educational institutions. If you are serious about the field, then it is highly recommended that you take some time and study the basics of SEO and what it compasses.
Familiarising yourself with basic principles and frequently used terminology will allow you to understand why some websites outrank others and may additionally help you identify and fix minor flaws within your own websites.
To get yourself with the basics, we recommend starting with reading Google’s official Search Engine Optimisation starter guide.
For expert advice or to enquire about SEO services for your website, contact us today and let’s get started.