Google Panda 10 Day Update

On July 18th, 2013 Google released their latest Panda update. Actually, the summer of this year has seen a lot of updates from Google including the massive Penguin 2.0.

This release has caused a lot buzz in the search engine optimisation world, but it need not be so. Most people involved in SEO are freaking out, but there is no need for this. Before we discuss whether the new release and schedule are appropriate or not, it is important to bear in mind the reason why a new update is being pushed out. This new update according to Google is to incorporate new signals so that it can be more finely targeted. This means that the new update incorporates new signals that should serve to help improve sites that are taking advantage of all the appropriate on-page ranking factors.

Before we discuss whether the new release and schedule are appropriate or not, it is important to bear in mind the reason why a new update is being pushed out. This new update according to Google is to incorporate new signals so that it can be more finely targeted. This means that the new update incorporates new signals that should serve to help improve sites that are taking advantage of all the appropriate on-page ranking factors.

This new update according to Google is to incorporate new signals so that it can be more finely targeted. This means that the new update incorporates new signals that should serve to help improve sites that are taking advantage of all the appropriate on-page ranking factors.

Now The 10 Day Google Panda Update

To begin with, this is the first time Google is sending out an update that will last for 10 days straight up. Usually, Google only releases large algorithmic updates that come full force with one direct impact. In a statement to the SEO community, Google’s head of webspam team, Matt Cutts stated that Google Panda updates would be released over 10 days each month starting from this month. The purpose of this new release schedule is to “lessen the impact that it has on webmasters”.

In a statement to the SEO community, Google’s head of webspam team, Matt Cutts stated that Google Panda updates would be released over 10 days each month starting from this month. The purpose of this new release schedule is to “lessen the impact that it has on webmasters”.

  • The Downside

The only problem with this new order of release is that it makes it difficult for webmasters to differentiate between a Panda update and a normal fluctuation.

  • The Good News

To be able to take advantage of this new update, an understanding of how Panda update works will be helpful. Google Panda updates relate to on-page optimisation rather than off-page optimisation. Panda updates deal with content quality thereby evaluating the actual webpage.

It is believed that the new update is likely going to tweak the search engine algorithm so that Google Plus and Google Authorship become key in the optimisation of a site. Therefore, if you do not have a Google Plus account, get one immediately and start using it. Enable Google Authorship, stay within the guidelines set forth by Google and focus on creating quality, valuable and relevant content.

Google Panda: What Some Webmasters Are Saying

1. There has being a significant increase in the number of impressions although the amount of CTR’s has not changed.

2. Information site such as Wikipedia and www.about.com have been significantly impacted. Authority sites are getting higher placement in search engine results.

3. Sites that have been using Google Plus have been greatly rewarded. According to a recent survey conducted by Search Metrics it was noticed that sites that ranked high now based on the new Panda update had a strong correlation on the high ranks and backlinks especially those who were taking advantage of Google Plus as a social signal to be precise.

Watch Out For Panda

There are a few other things you should watch out for if you want to take full advantage of the latest panda update.

These include:

  • Mobile Website

According to a statement from Google, websites that do not have a mobile ready website may lose ranking in mobile search. Google have released their official smartphone optimisation guidelines and how you should be incorporating best mobile SEO practices into your search strategy.

  • Impact of Social Media

In this update, we are going to see more emphasis and importance been placed on quality domain links, social media shares especially Google Plus, the importance of reviews, local citations and others. Therefore, bear that in mind as you go about your SEO projects.

  • Get Rid Of Any Manipulative Behaviour

Google recently published a blog warning all webmasters who insert new pages into a user’s history pages without the users’ knowledge. In this case, when the user clicks back, they are taken to a website they have never visited before. Usually, this website is full of adverts. Be warned, any website involved in this will face a penalty.

The 10-day Panda update started rolling out on July 18th. Have you noticed any difference in your rankings since the Panda update?

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