Paul’s Rubbish Removal approached our team with the vision of expanding their business operations online. They provide commercial and residential rubbish removal services to all suburbs across Sydney.

Paul’s Rubbish advertised on various forms of offline channels, with generally good results. The company were happy with the number of leads, however, wanted to take their marketing efforts a step further.

The Challenge

Paul’s Rubbish presented us with a website that supported a great SEO foundation. The website was completely search-engine optimised, and no technical SEO setup was required. As a result, we were able to skip otherwise necessary foundation-building steps and dive right into research and implementation.

The initial challenges we faced were:

  • No local or state search presence
  • No organic Google rankings (this was natural as the website was just launched)
  • Thin website with limited content
  • No leads/goal tracking
  • Lack of a content strategy

The Vision (proposed solution)

We created an SEO and content strategy to cater for long-term business growth. We looked at core parts of the website we could quickly improve on. This approach would ensure we were consistently creating and publishing relevant content that the market was actively searching for.

In addition to our content plan, a comprehensive backlinking strategy was also designed to align with our new content schedule closely. Our plan meant that the Paul’s Rubbish website was consistently rewarded with the best of both worlds – content and links.

The key techniques we implemented across our campaign included:

  • Local SEO setup
  • Re-analysis of technical website components (to ensure absolutely nothing was missed)
  • Expansion of website content by following a rock solid content strategy
  • Goal tracking with Analytics custom dashboards
  • A linking strategy – both internal and external

And finally, our wins!

Paul’s Rubbish Removal have grown to become a prominent online business within the Sydney rubbish removal industry. By following our SEO and content strategy, we’ve been able to achieve all set initial goals.

Major winning goals include:

  • Top Google rankings for all keywords related to ‘rubbish removal’ and “rubbish removal Sydney”
  • Top Google rankings for all local serviced suburb pages
  • Improved organic traffic, an increase of +120.00%
  • Improved website performance metrics stats, meaning prospects are finding relevant service information
  • Completely search-friendly website – Google, Yahoo and Bing

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