Evolve Cleaning is Sydney’s premier commercial cleaning company. Evolve Cleaning specialises in all types of commercial cleaning services including office cleaning, hotel cleaning, school cleaning, strata cleaning, factory cleaning and more.

In 2017, Evolve Cleaning approached Big Vision Marketing with the goal of capturing additional market share through the use of search engine optimisation (SEO).

The Challenge

To start, Evolve Cleaning had very minimal organic search presence despite having worked with SEO companies in the past. Our team were tasked with the challenge of picking up where they had originally left off and to hit the ground running. This was crucially important as the business had invested into SEO in the past, however had seen minimal results.

The initial challenges the business had faced were:

  • Minimal SEO-visibility despite working with companies in the past
  • No competitive SEO rankings for any of their biggest search terms
  • A website that looked unengaging to their target audience
  • A lack of in-depth content on the website

Our Vision (proposed solution)

Our team sat down with Evolve Cleaning’s management team to firstly understand more about their business. We worked to understand core parts about their cleaning business and the model of essentially how they operate.

We then put together an ongoing SEO strategy that would cover all keyword research, on-page optimisation, content writing, link building and conversion rate optimisation. All of these components worked inline to compliment Evolve Cleaning’s core business model.

We determined that in order to turn the business around our team would need a complete revamp on a lot of core areas of their website.

Our primary goals for Evolve Cleaning’s SEO campaign included:

  • Rework all primary service pages on the website
  • Formulate an ongoing content strategy that compliments what the company is about
  • Execute a white-hat Google-safe link building strategy
  • Rebuild core areas of the website to improve user conversion rate

And finally, the Wins!

Over a 1 year ongoing SEO campaign, we were able to achieve the following results for Evolve Cleaning:

  • Improve SEO traffic by +98.05%
  • Improve website conversion rate by +55.00%
  • Rank the website for all its major keywords including:
    • Office cleaning – rank #2
    • Office cleaning Sydney – rank #4
    • Commercial cleaning – rank #4
    • Commercial cleaning Sydney – rank #4
  • Rebuild the website’s homepage to an engaging and attractive business-front

Evolve Cleaning Homepage Before After

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