This article is a featured guest post and does not reflect the opinions and strategies used by Big Vision Marketing.
Growing inbound traffic to your website is much like de-clogging the main highway by opening up alternate routes. Some may be faster than others but two things are for sure. One, traffic on the main highway will move more quickly, and two, more routes will open up to reach the same destination.
Despite the sheer number of websites operating online, your website can still generate a large following because of the growing number of internet users. But competition in your industry can become tight. The keys to winning the battle for online supremacy may lie in your ability to be creative and innovative in devising strategies for driving inbound traffic to your website.
Here are five actionable tips to grow your website. Plus a bonus tip at the end of this article. It is a tip most online marketers and entrepreneurs probably would not think about given the age of digital technology and social media.
1. Hire reliable virtual assistants
In managing the inbound traffic to your website, you are the highway planner or engineer. The routes or avenues that you open up have only one destination: your website.
You will need people who are experts in navigating through these avenues. Not only do they have the experience but they have the expertise. In the virtual world, these experts are called virtual assistants.
Virtual assistants are no longer just personal assistants or virtual secretaries. The industry has evolved to accommodate the demands of the changing global business environment. Today’s virtual assistants have specific skill sets; some have technical expertise which requires years of study.
To drive greater inbound traffic to your website, you can hire virtual assistants who can focus on the following areas:
- Website development: build a website your target audience would genuinely find useful
Website design. An effective website is one that is mobile responsive, fast and accessible. A mobile responsive website has a multitude of benefits foremost of which is it is a requirement by Google to move up the search rankings.
Programming. It is not enough to have a beautiful website. It must also be functional. The process of SEO must commence with the programming of your website.
Graphics design. Often, a website designer will employ the services of a graphics designer to fine tune design elements. You can also have the graphics designer create the look of your social media pages.
Website analytics. This an important tool to keep track of the performance of your online marketing strategies plus valuable information on your audience. An accurate analysis will pinpoint strategies that are working and those that are not.
- Social media management: engage and relate on a personal level
Campaign management. Put simply; you will not have time to manage the social media campaign. Social media management is not just the act of posting and sharing stories. There are purpose and intent in designing campaigns. To ensure its success, you need someone who can devote his time solely on this endeavour.
Engagement. An experienced social media manager knows the value of engagement. This is the moment when relationships are built. Whether the response or comment is positive or negative is irrelevant. The key is to establish a common ground and bring the person onboard.
Networking. A social media manager will help you build your network. He can do this through digital marketing or traditional marketing where he will book you for forums, seminars and trade shows relevant to your business.
- Content creation: provide information of value
Blogging. Research has consistently proven the power of blogging. Marketers consider it the main arsenal in the content marketing process. But not everyone can write. You can hire a virtual assistant who can write engaging yet relevant blogs.
- Website copy: be as creative as possible and push boundaries
Having great content on your home page is imperative because it is the first point of contact with your audience. Good copy means in the first few seconds, and your audience must immediately understand what your website is all about. Otherwise, he or she will not explore further.
Article writing. Similar to blogging, posting well-crafted, relevant and engaging articles in social media are useful in drawing more people to your website.
2. Harness the power of search engine optimisation (SEO)
SEO is a powerful lead-generating channel that is typically misunderstood or underutilised. While its primary purpose is to have your website found, to maximise its power, its techniques must be used to enhance user experience.
- Keywords research
In the early days of SEO, online marketers thought of keywords simply as popular words or phrases used to launch a search query. As SEO grew in popularity, these keywords have been categorised into broad and long-tail.
There are also informative and buyer keywords which address the initial intent of the searcher. Keywords research goes beyond finding the most competitive words or phrases. The greater purpose is finding effective ways to utilise them.
- Link building
A traditional technique that was so abused, it had to be regulated by Google. Link building not only brings new traffic to your website but it enhances your credibility and reputation as a resource. But you have to make sure the links are relevant to your website. Otherwise, Google will penalise you in the search rankings
- Integrate with social media
Social media accounts for nearly 2/3 of the daily online traffic. 1/3 is on Facebook alone.
If you want to maximise your exposure, you need to link your website with your social media accounts. The next step is to apply smart content marketing principles of posting relevant, engaging material. Given the power of social media to influence and generate traffic, make sure your website’s social sharing buttons are working. This can be a costly oversight for entrepreneurs.
3. Publish fresh, original content more often
Online marketers like to use the phrase “enhance social media presence” and that refers to visibility.
One of the best ways to improve visibility is by publishing fresh, original content more often. And this isn’t just blogs. Posts, tweets, uploaded videos and articles are great media to remain visible.
But you cannot post, tweet and upload blindly. You must be strategic and be mindful of the online behavioural patterns of your market. You should design a schedule for publishing and posting content based on how your audience moves online.
At the same time, your material must be fresh and original. People primarily use the Internet as a resource. If your content is unique but relevant, more people will trust your website more.
4. Two-way guest posting
Guest blogging is an effective way to expand your scope and reach to a wider audience. But opening up your website to another guest blogger is also similarly effective.
If you have a good-sized network of reputable bloggers, ask them to guest on your website’s blog page. Having another blogger post on your website will further enhance your credibility as a resource and bring in traffic from new avenues.
Blogging becomes more effective when you build relationships within the blogging community.
5. Become a respected content contributor
Even if you look at your online business as a career or full-time endeavour, it does not mean you cannot take on other jobs.
An effective strategy to drive more inbound traffic to your website is to become a content contributor. Several popular community websites accept content contributors. These include Huffington Post, Business Insider and Entrepreneur among others. Not only are these sites well respected but they garner a huge following.
If you can land a job as a content contributor in any one of these websites, some will allow you to include details on your website and social media accounts. You will be guaranteed to generate more views and visits for your website.
But again, it will be all about your content.
And finally, a bonus tip!
In the beginning, I mentioned the need to become creative and innovative. This means to employ strategies and techniques most people; your competitors would not think about. So why not employ traditional marketing tactics in your arsenal?
1. Introduction into traditional marketing ideas
Traditional marketing tactics include distribution of flyers, posters and marketing brochures. Yes, these are costly, time-consuming, and at times difficult to measure. However, if you can localise its distribution, traditional marketing can be effective for driving inbound traffic to your website.
All you need is to network your services in venues that are relevant to your business. For example, sign up as a resource speaker in conventions, trade forums and expositions. These events bring in an audience that is genuinely interested in your products and services.
2. Relationship and local authority building
By becoming a resource speaker, you have 10-15 minutes to validate your credibility and promote your business. At the end of your presentation, you can distribute your brochures and calling cards. Brochures can be very expensive to produce. Only give them out to people who have serious inquiries. Thus, it is paramount to meet with people after your presentation. Do not give out the brochures until you have assessed your prospect.
Make sure your marketing materials include contact details, your website address and social media accounts.From a localised market, you can potentially build links to the market base of people with whom you have established connections with.
As you have read, growing your website traffic has to do with taking a pro-active approach in building relationships. You have to go out there and meet with people. It should not matter if the road takes you to the concrete jungle or the virtual highway.