More people are using their mobile devices to make online purchases. Check these effective 15 mobile web elements to significantly boost conversion rates.

According to a recent statistic, up to 52% of global web traffic in the second quarter of 2018 originated from mobile devices. A dominant figure in the digital industry that is extremely important to any business. Missing the opportunity to optimise and convert mobile users translate to a loss of potential revenue.

There is a chance that mobile users may stumble upon your business for the first time. Therefore, it is important to create a great first impression and brand name for your business.

Here are 15 ESSENTIAL mobile web elements that will completely transform your mobile business and send your conversion rate skyrocketing.

web traffic by device

1) Grouping of related confirm form information

From a user’s perspective, grouping forms into categories will significantly assist with the flow of questions and what is expected when filling it out. Users will be able to guess and predetermine the answer to the next question before they get to it. They will be happy that you have saved them from the mental strain of unexpected information questions.

Grouping of related confirm form information

2) Mobile content scan-ability

Making sure that your content can be scanned through swiftly and understood is important. Increased spacings in between words will help users easily digest the content.

Simple keywords in large fonts will help convey the message to users. Mobile users don’t have time to sit down and read your content as if it were a book. Maximise the space available on a mobile.

Mobile content scan-ability

This leads us to our next point, using images.

3) Effective images

Images are a powerful way to grab visitor’s attention. They also connect to users much more effectively than contents without images. It allows you to convey a dense amount of information quickly.

Mobile developers have found images that are half-cropped on a mobile are highly effective in incentivising visitors to swipe down the page.

4) High-quality images

There are two reasons why users end up on your page, either they want to browse your products and services or they would like to buy a particular item. High-quality images allow them to see exactly what they are paying for.

High-quality images mean heavier files which means they are slower to load on websites. Therefore it is important to compress and resize images to maximise loading speed. In fact, more than 40% of users are unlikely to return to a slow-loading landing page. Having a high abandonment rate is never a good thing.

abandon rate to loading time

5) Encouragement

There is nothing more frustrating than being denied access to proceed. It is inevitable for users to make a mistake when filling out a form or inputting their details. Especially when a mobile keyboard is tiny. How can you fix the user’s unpleasant experience?

You reaffirm them to complete the task by clearly indicating the mistake and encourage them to try to fill out the form again. Encouragement phrases along the process also help enrich the user’s experience such as ‘Almost there!’, ‘Just one more detail!’.

6) Multi-Form Stepped Checkout Process

Break down the checkout process to avoid having lengthy forms. If you’ve ever filled out a long form, you will know that it can be mentally draining and the potential to abandon is high.

Keep it concise and as relevant as possible. Always ask yourself what is only required. Every extra field that you add will decrease your conversion rate.

7) Guest checkout

Having a guest checkout is a must for e-commerce businesses. Speed and convenience are two things that customers look for when it comes to purchasing on mobile. Customers don’t have the patience to fill out a form, let alone two. Have the option to offer users to sign up after the purchase if they decide to join.

8) Trust

Gaining trust with visitors will lead to conversions. If they can’t trust your website, they won’t trust your business. There are a few ways you can build a form of trust with visitors:

  • Social proof
  • Use trust badges
  • Contact information to show that you are real
  • Include human pictures

One of the best ways to gain user trust is by including human faces to humanise your brand. It is much easier to trust someone who displays their face than a faceless corporate brand. Even just one image of a human face on your website can make a tremendous difference in increasing your conversion rate.

9) Use mobile-friendly buttons

Incorporate a ‘tappable’ Call To Action (CTA) button that can be comfortably clicked on by the user’s thumb. It should prompt the user to call the company or help them reach the checkout form. The CTA should be personal and create a sense of urgency such as “Click for an instant discount…”

Use mobile-friendly buttons

10) Designing CTA button

Keep in mind when designing the CTA button of how a majority of users hold their mobile phone. This will determine the position and size of the button. To allow the button to serve its purpose effectively, it should be in a contrasting colour to provoke visitors to take immediate action.

good CTA example

11) Use big numbers

Make use of big numbers to create a reputable brand image and to gain trust as a social proof. Customers are often inspired by facts and statistics, especially when they involve mind-blowing numbers to make a purchase.

For example, “We helped Sydney accountants save over an average of $10,000 in their tax returns.”

12) Incorrect use of pop-ups

Pop-ups can be an effective marketing tool if used correctly. The key to implementing effective pop-up is how it is received and how it interacts with the user. They can be extremely annoying when used at the wrong times. They become a negative experience and attribute to low conversion rates.

13) Accordions

Accordions are a mobile’s best friend. They help condense information and save a lot of space on a mobile device. It serves to provide the most relevant content to the users by allowing them to choose what they are exactly looking for.

Not only does it help simplify the user’s experience on the mobile, but visitors will be happy that you have made their life easier without bombarding them with tonnes of content.

Accordions

14) Avoid jargons and technical terms

Going by the KISS (Keep It Simple, Stupid) rule, keeping your content simple will appeal to a wider range of audience. Using jargons may come across as impressive, but if customers are unable to understand the term, they will have a hard time understanding your product and service.

You should keep in mind that the average person has a relatively low reading level. Visitors may drop off after hearing too many technical words.

15) Multiple payment options

The last conversion rate killer is not offering users multiple payment options. Nothing is worse than making it to the checkout only to find that you are unable to make the transaction. Some customers are accustomed to one particular payment and will refuse to change.

Don’t ask us why, we don’t know the reason either. Ensure that your website accepts the popular payment methods such as credit cards and PayPal to keep the majority of users happy.

John Nguyen

John Nguyen is a Content Marketing Specialist at Big Vision Marketing, an SEO agency in Sydney. John believes engaging, innovative and high quality content is at the heart of every digital campaign. He is committed to ensuring his client's content speaks directly to their target market.

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